Advertising

MD-Websites.com provides advertising services in conjunction with our web site development services. We can help your web site get noticed by offering advertising packages to our web site development clients. We can design a new logo for your practice promoting your web site. From business cards to brochures, we can get it done for your practice. It is important to keep a consistent message for people to notice you. Your practice is a business and branding is essential in distinguishing yourself from other practices. By letting us do the work, you can be assured of having a professional image of your practice displayed throughout your web site and print mediums.

Your web site could be the best designed most comprehensive web site on the Internet but it would not be very useful if your customers were not able to find it on the Internet. Search engine submission is an integral part of having a successful web site.

We offer detailed submission of your web site to the major search engines. We can submit your web site to well over 1500 search engines. Each search engine ranks and lists web sites differently. We keep up with the latest changes in order to better serve our clients needs. Contact us to help your site get on a search engine.

Website Promotion

Achieve higher rankings in Search Engines

There are several techniques that can be customized for specific search engines that can raise your rankings. Most major search engines work on the same principal but rank the web sites according to their own parameters. We offer these services and can be contracted to help you achieve the higher rankings in different search engines.

The following are some examples of the services we offer. Contact us for a free review of your web site.

Build ‘mini’ web pages. These are multiple entrances to your web site that can be customized for particular search engines in order to get higher rankings. The idea is that you can optimize a page from your site so that it will rank higher on Atavist's search engine, for instance, and then submit that page only to Alta Vista.

Revise your web site's keywords. We can thoroughly review your site and optimize the content and code for search engines. Submitting your site is just one step in the process of achieving higher rankings. The technology also includes clustering, relevancy ranking, meta tags and more.

Manually submit your site to the top search engines each month to achieve higher rankings. This is much more effective than just one submission or submitting the website with a computer program.

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Other ways to increase traffic to my site

There are many ways that can help you generate traffic to your web site. Some of the more common ones include e-mail marketing, banner advertising, and newsgroups. Traditional advertising is also a very effective means of driving traffic to your site. Always remember to imprint your domain name on your business cards, marketing materials, brochures and ads. There is a wealth of resources on the Web that can potentially increase visitors to your site. Contact us to see how we can help you increase traffic to your site.

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Web Site Marketing Tips

A MD-Websites.com designed web site is a fantastic tool for any medical practice or healthcare organization, but its benefits are maximized when patients and clients visit the site often. Here are some helpful suggestions to help you optimize your web sites value by extending its reach.

Include your web site address (www.your-domain.com) on your printed materials.

This includes your business & appointment cards, Rx forms, company letterhead, etc. Web site addresses are now as common as fax numbers -- patients will look for them on these materials. MD-Websites.com can help design stationary that will be consistent with your web site.

Advise your current patients and customers of your web site -- each time someone in your organization speaks with them.

Let patients know what information is available from your web site. Referrals are probably your best means of new business; existing patients will be the ones to pass along the information to others when they refer your organization.

When submitting information to other organizations, such as insurance companies, be sure to include your web site address.

Find a place to write your web address -- even if there is no category for web site address on the form -- especially insurance companies with whom you participate. The next time a Provider Directory is published your web address is likely to be included. Additionally, many HMO's have a Provider Directory area at their own sites with links to participating healthcare organizations. Whenever your web address in included in a listing, prospective patients are able to obtain far more information than what they could gather from just an address and telephone number.

Invite people to use your e-mail address whenever possible - it's a built-in advertisement for your web site.

Whenever you provide your e-mail address or send someone an e-mail transmission, you also advising them of your web site address! Not to mention that e-mail is also an incredibly fast and economical way to send information .

Advise any professional organizations with whom you are affiliated of your web site e-mail addresses.

It may sound simple, but basic networking works. Make sure that all your professional membership associations are aware of your web site. If the membership organization has a web site they are probably looking for other web sites to with which to link. You might also find that your membership organizations begin to send you e-mail concerning upcoming events and activities. Broadcast e-mail notifications are a fraction of typical mailing costs.

Keep your Web site fresh with the latest news stories or an events calendar.

Now matter how good your web site looks, visitors will become bored with it if it never has anything new to say. Document a new procedure, provide a new Before & After example or case study. If your organization sponsors or participates in any events such as a blood drive or the M.S. Walk update them on the Events Page.

Contact Your local Newspaper business section to promote your new web site.

Some local newspapers will advertise your new web site free of charge. These newspapers report new happenings with local business. You can contact them to tell them of your new web site, relocation of an office, or opening of a new office. Most papers will publish a paragraph about your practice with all your information. Don't forget to include your web site address.

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